Acer Hits Out at Dell’s Adwords Ads
Acer and Toshiba are claiming that Dell is bidding on notebook-related phrases containing their brand names (i.e. Acer notebooks, Toshiba notebooks, etc.) on Google Adwords – the largest online contextual advertising network. This (mis)use of registered trademarks not owned by Dell is a violation of fair trading acts, and has incensed Acer executives to the extent that Acer has threatened to sue Dell over this issue.
If these allegations are true, it will not be the first time Dell has done something like this. Only a few months back in February, Dell registered Acer’s name in its Adwords campaign – only to face a cease-and-desist letter (which it complied with then). It will also not be the first time Dell is getting rapped over its advertising strategies, with the Advertising Standards Authority (ASA) knocking Dell for its misleading advertising recently.
Nevertheless, there is still no evidence of Dell’s wrongdoing – though I have to admit I’ve seen my fair share of Dell ads on this blog – which, if you might recall, is The Acer Blog. 
[News via Australian IT]
