Why Acer Brought in The Big One
Monday, July 10th, 2006
As I wrote at the House of Dell on the 20″ Dell XPS M2010, huge notebooks aren’t cheap. In fact, they are expensive - even though Acer’s 20″ offering, the Acer Aspire 9800 isn’t anywhere as expensive as its Dell counterpart.
So, why is it that some consumers will still lap up the Aspire 9800 (and similiar laptops, no pun intended)? Well, according to USA Today, it’s precisely because of the “hugeness”, and thus, uniqueness of these niche notebooks.
Now, because of this uniqueness, not only does Acer get to place a premium on such niche notebooks, but it also gets to open new markets and build its reputation.
At least, that’s what USA Today says.



